Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions throughout numerous systems is a day-to-day struggle for eCommerce online marketers. As personal privacy policies obtain more stringent and internet browsers restrict tracking capacities, exact data becomes more difficult to catch.
Pixels are easy to set up, however can be blocked by advertisement blockers and personal privacy devices. That's why marketers are turning to server-side tracking services like Meta's Conversion API.
Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection approach that takes the burden of collecting and processing individual info off the customer's internet browser. This brings about better performance, improved user experience, and the capability to abide by information personal privacy laws.
By filling a monitoring manuscript straight on the server, S2S tracks interactions without relying on third-party cookie or pixel tags. This makes it less vulnerable to mistakes because of internet browser constraints and advertisement blockers and gives more control over what data is shared with each vendor.
It also enables businesses to categorize data features based on objective and legal grounds, which makes it simpler to adhere to data privacy laws. However, executing S2S Tracking needs a big financial investment in software and hardware in addition to specialized workers. This makes it a costly choice for smaller brands. Moreover, the initial setup can be taxing. Nonetheless, once the system is running, it can supply exact information to all advertising channels in real-time.
Advantages of S2S Postback URL Tracking
As a result, it delivers dependable conversion monitoring for iGaming associates to maximize projects, decrease squandered ad spend and raise ROI. It additionally uses remarkable precision and dependability compared to Pixel Tracking which is why it's the preferred approach for the majority of associate platforms, networks and online marketers.
Pixels are easy to establish as they just need a piece of HTML code in the conversion page, however they are usually restricted by web browser restrictions (e.g. cookie-blockers and Safari ITP) resulting in imprecise monitoring and less accurate attribution. On top of that, pixels can be quickly blocked by ad-blockers, leading to personal privacy worries for individuals. S2S is a much more reliable and exact tracking method that removes cookie-based constraints and guarantees user information security while likewise providing boosted safety features for fraudulence avoidance. This makes it a terrific choice for high-stakes projects and application installs where a precise conversion matter is necessary. S2S can likewise deliver more exact attribution data for mobile projects and ad distribution.
Downsides of S2S Pixel Tracking
Pixel monitoring works by placing an item of HTML code on your site that sends out information to the ad system. It's relatively very easy to establish but is prone to protection dangers like being obstructed by ad blockers and being inaccurate due to internet browser settings like restricting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these limitations by sending out conversion information straight from the analytics system's server to the individual's device. This boosts tracking precision and enables businesses to catch offline conversions such as phone calls or in-store purchases. Server-side tracking is additionally much more safe and secure and assists businesses abide by strict information protection regulations like GDPR or CCPA.
As privacy plans become a lot more limiting and web browsers limit tracking abilities, marketers require a better method to check their campaigns. This is why extra online marketers are changing away from pixels towards advanced analytics server-side tracking.
Verdicts
Server-side tracking is the means to go for data-driven advertising and marketing. It bypasses web browser constraints, ad blockers, and personal privacy setups to collect and send out real-time conversion data to analytics platforms. It is extra dependable, safe and secure, and accurate than pixel tracking and supplies companies a lot more control over their information collection processes.
With advertisement barring and privacy policies getting much more rigorous, marketers are trying to find choices to traditional pixel monitoring. Server-to-server monitoring is one option that supplies substantial benefits over pixel tracking. It's even more durable, future-proof, and allows you to catch a bigger amount of conversion data across systems. However, it requires a significant financial investment in infrastructure and technical experience. Thankfully, remedies like RedTrack offer ready-made web servers that can incorporate with significant analytics platforms without the personalized email marketing requirement for considerable development resources.