Server-Side Tracking Vs. Pixel Monitoring - Which is Better?
Tracking conversions throughout numerous platforms is a daily struggle for eCommerce marketing experts. As personal privacy rules get stricter and web browsers limit tracking abilities, precise information comes to be tougher to record.
Pixels are very easy to set up, but can be blocked by advertisement blockers and personal privacy devices. That's why marketers are turning to server-side tracking options like Meta's Conversion API.
Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection approach that takes the burden of collecting and processing individual info off the customer's internet browser. This leads to better performance, improved individual experience, and the capability to abide by information personal privacy laws.
By filling a monitoring manuscript directly on the server, S2S tracks interactions without depending on third-party cookie or pixel tags. This makes it less vulnerable to mistakes because of web browser limitations and advertisement blockers and supplies extra control over what information is shown to each supplier.
It additionally makes it possible for organizations to categorize information attributes based upon objective and lawful premises, that makes it less complicated to follow information personal privacy regulations. Nonetheless, applying S2S Tracking calls for a huge financial investment in software and hardware along with specialized workers. This makes it a costly choice for smaller brands. Furthermore, the initial setup can be time-consuming. However, once the system is running, it can deliver exact information to all advertising and marketing networks in real-time.
Benefits of S2S Postback URL Tracking
Consequently, it provides reliable conversion tracking for iGaming affiliates to maximize projects, minimize lost advertisement spend and increase ROI. It also offers premium precision and dependability compared to Pixel Tracking which is why it's the preferred approach for the majority of associate platforms, networks and online marketers.
Pixels are easy to set up as they just need a piece of HTML code in the conversion page, however they are usually restricted by web browser restrictions (e.g. cookie-blockers and Safari ITP) resulting in imprecise monitoring and much less accurate attribution. On top of that, pixels can be conveniently blocked by ad-blockers, resulting in personal privacy problems for individuals. S2S is a much more reliable and exact monitoring technique that eliminates cookie-based constraints and makes sure individual data defense while likewise providing boosted safety functions for fraud avoidance. This makes it a terrific choice for high-stakes projects and application installs where an accurate conversion matter is necessary. S2S can likewise deliver extra accurate attribution information for mobile campaigns and advertisement shipment.
Drawbacks of S2S Pixel Monitoring
Pixel monitoring works by positioning a piece of HTML code on your website that sends out data to the advertisement platform. It's relatively very easy to set up yet is prone to safety risks like being obstructed by ad blockers and being inaccurate as a result of web browser settings like restricting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these constraints by sending conversion information straight from the analytics platform's web server to the user's tool. This enhances monitoring accuracy and permits services to capture offline conversions such as call or in-store transactions. Server-side monitoring is also extra protected and aids services comply with stringent data security laws like GDPR or CCPA.
As personal privacy policies end up being more restricting and browsers restrict tracking capabilities, marketing professionals need a much better means to monitor their projects. This is why much more marketing experts are moving far from pixels toward innovative analytics server-side tracking.
Final thoughts
Server-side monitoring is the method to go with data-driven marketing. It bypasses internet browser restrictions, advertisement blockers, and personal privacy settings to accumulate and send real-time conversion information to analytics systems. It is much more trusted, protected, and precise than YouTube Ads performance tracking pixel tracking and provides organizations much more control over their information collection procedures.
With ad stopping and personal privacy guidelines obtaining more stringent, marketing experts are searching for options to typical pixel tracking. Server-to-server monitoring is one alternative that offers considerable advantages over pixel tracking. It's more durable, future-proof, and allows you to catch a bigger amount of conversion data across systems. Nonetheless, it requires a significant financial investment in infrastructure and technical experience. Thankfully, options like RedTrack deal ready-made servers that can incorporate with significant analytics systems without the need for substantial growth sources.